Written and Directed by Bruce Robinson.
Starring Richard E.Grant, Rachel Ward, Richard Wilson, John Shrapnel and Tony Slattery.
A young advertising executive is overcome with stress when attempting to develop a new campaign for a brand of pimple cream. His extreme anxiety eventually leads to a boil growth on his shoulder that begins to talk and act…
A unique selling point (Usp) is, as those in the know will constantly tell you, essential in the world of marketing and advertising. Occasionally this dread inducing marketing speak can be applied to cinema and filmmaking as well. In the case of Bruce Robinson and Richard E Grant’s follow up to the redoubtable Withnail & I, the Usp (released here in a restored DVD/Blu-ray dual format edition) here is the continued strident and frenetic form of darkly tinctured slapstick that has more than a few f-yous to modern society.