Mr iSelect played by Jason Geary
Acclaimed director Paul Middleditch is behind the camera for Ajf Partnership’s latest ad for price comparison site iSelect.
The ad, which breaks on Sunday, is something of a departure from the slapstick fare of iSelect ads in recent times, and sees Mr iSelect – played by Jason Geary – reveal how iSelect’s search engine works.
The company plans to roll out six new executions over the rest of the year, and introduced a range of new characters.
Credits:
Creative Director: Josh Stephens Art Director: George Freckleton & Nick Skelton-Kyd Copywriter: Brent Liebenberg & Jamie Rutherford Director: Paul Middleditch Producer: Peter Masterton Agency Producer: Roz Ruwhiu Post Production: The Editors Music: SongZu Sound Design: Sound Reservoir Account Director: Kate Silver Account Manager: Clare Burrow iSelect Marketing: Roger McBride, Nick Riley, Charlyn Dimasi, Lauren Brown
The post iSelect enters new advertising territory to reveal the ‘iSelectron’ appeared first on mUmBRELLA.
Acclaimed director Paul Middleditch is behind the camera for Ajf Partnership’s latest ad for price comparison site iSelect.
The ad, which breaks on Sunday, is something of a departure from the slapstick fare of iSelect ads in recent times, and sees Mr iSelect – played by Jason Geary – reveal how iSelect’s search engine works.
The company plans to roll out six new executions over the rest of the year, and introduced a range of new characters.
Credits:
Creative Director: Josh Stephens Art Director: George Freckleton & Nick Skelton-Kyd Copywriter: Brent Liebenberg & Jamie Rutherford Director: Paul Middleditch Producer: Peter Masterton Agency Producer: Roz Ruwhiu Post Production: The Editors Music: SongZu Sound Design: Sound Reservoir Account Director: Kate Silver Account Manager: Clare Burrow iSelect Marketing: Roger McBride, Nick Riley, Charlyn Dimasi, Lauren Brown
The post iSelect enters new advertising territory to reveal the ‘iSelectron’ appeared first on mUmBRELLA.
- 2/1/2013
- by Robin Hicks
- Encore Magazine
Clemenger Bbdo Melbourne was named agency of the year at the Melbourne Advertising & Design Club Awards tonight.
The agency won top honours for the second year running. However, rival Gpy&R Melbourne – which won more lions at Cannes this year than any Australian agency – did not enter for the second consecutive year. Last year, Patts Ecd Ben Coulson cited cost reasons for not supporting the event, which is Melbourne’s top awards show.
The awards list in full:
The Adstream Award for Agency of the Year
Winner
Clemenger Bbdo Melbourne
The Madc Award for Best in Show
Winner
Guilt Trips V/Line Agency McCann
The Madc Award for Lifetime Achievement
Winner
Scott Whybin, Whybin Tbwa
The Blackley Award for Creative Leader of the Year
Winner
Jason Williams, Leo Burnett
The Madc Award for Client of the Year
Winner
Carlton United Brewers
The Exit Films Award for Best Junior
Winners
Jono...
The agency won top honours for the second year running. However, rival Gpy&R Melbourne – which won more lions at Cannes this year than any Australian agency – did not enter for the second consecutive year. Last year, Patts Ecd Ben Coulson cited cost reasons for not supporting the event, which is Melbourne’s top awards show.
The awards list in full:
The Adstream Award for Agency of the Year
Winner
Clemenger Bbdo Melbourne
The Madc Award for Best in Show
Winner
Guilt Trips V/Line Agency McCann
The Madc Award for Lifetime Achievement
Winner
Scott Whybin, Whybin Tbwa
The Blackley Award for Creative Leader of the Year
Winner
Jason Williams, Leo Burnett
The Madc Award for Client of the Year
Winner
Carlton United Brewers
The Exit Films Award for Best Junior
Winners
Jono...
- 10/4/2012
- by Robin Hicks
- Encore Magazine
Price comparison site iSelect has launched a trio of new TV ads – one mocking advertisers ambushing the Olympics.
“Every four years it’s the same story. Companies that have nothing to do with the Games jumping on the bandwagon,” says Mr iSelect in the ad, played by actor Jason Geary.
The ad premiered during Nine’s coverage of the 2012 London Olympic Games opening ceremony.
The second of the batch, created by Ajf Partnership Melbourne and directed by Tony Rogers, suggests that it can be cheaper for Australians to have health insurance than not, in a school-yard style pitting of nerds versus cool kids.
The third spot sees Mr iSelect explain how iSelect finds the right health insurance to his apprentice Josh in the iSelect canteen by eating Josh’s chips.
The ads come just days after iSelect’s Cmo David May was announced as the CEO of national rugby league franchise the Gold Coast Titans.
“Every four years it’s the same story. Companies that have nothing to do with the Games jumping on the bandwagon,” says Mr iSelect in the ad, played by actor Jason Geary.
The ad premiered during Nine’s coverage of the 2012 London Olympic Games opening ceremony.
The second of the batch, created by Ajf Partnership Melbourne and directed by Tony Rogers, suggests that it can be cheaper for Australians to have health insurance than not, in a school-yard style pitting of nerds versus cool kids.
The third spot sees Mr iSelect explain how iSelect finds the right health insurance to his apprentice Josh in the iSelect canteen by eating Josh’s chips.
The ads come just days after iSelect’s Cmo David May was announced as the CEO of national rugby league franchise the Gold Coast Titans.
- 7/30/2012
- by Colin Delaney
- Encore Magazine
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