2 items from 2012
Clemenger Bbdo Melbourne was named agency of the year at the Melbourne Advertising & Design Club Awards tonight.
The agency won top honours for the second year running. However, rival Gpy&R Melbourne – which won more lions at Cannes this year than any Australian agency – did not enter for the second consecutive year. Last year, Patts Ecd Ben Coulson cited cost reasons for not supporting the event, which is Melbourne’s top awards show.
The awards list in full:
The Adstream Award for Agency of the Year
Clemenger Bbdo Melbourne
The Madc Award for Best in Show
Guilt Trips V/Line Agency McCann
The Madc Award for Lifetime Achievement
Scott Whybin, Whybin Tbwa
The Blackley Award for Creative Leader of the Year
Jason Williams, Leo Burnett
The Madc Award for Client of the Year
Carlton United Brewers
The Exit Films Award for Best Junior
- Robin Hicks
A new campaign for Victoria’s regional train operator attempts to guilt trip city-dwellers into catching up with their friends and family in the country.
The campaign for V/Line, created by McCann and Mrm, includes press, radio, outdoor, online and Dm, that will enable users to send a personalised guilt trip message to friends via the website vline.com.au/guilttrips or buy a ticket for a city friend.
Paul Matthews, Gm of marketing and stakeholder relations at V/Line, said: “Growing the ‘visiting family & friends’ segment is a key focus for V/Line. This market provides a huge boost to regional economies and is an important part of the Victorian State Government’s regional strategy. As every country person knows, it’s not always easy to get their friends and family in city to come and visit. A well-laid Guilt Trip is a great way of getting your »
- Colin Delaney
2 items from 2012
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