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2012 | 2010

2 items from 2012

Clems wins agency of the year at Madc Awards

4 October 2012 6:00 AM, PDT | Encore Magazine | See recent Encore Magazine news »

Clemenger Bbdo Melbourne was named agency of the year at the Melbourne Advertising & Design Club Awards tonight.

The agency won top honours for the second year running. However, rival Gpy&R Melbourne – which won more lions at Cannes this year than any Australian agency – did not enter for the second consecutive year. Last year, Patts Ecd Ben Coulson cited cost reasons for not supporting the event, which is Melbourne’s top awards show.

The awards list in full:

The Adstream Award for Agency of the Year


Clemenger Bbdo Melbourne

The Madc Award for Best in Show


Guilt Trips V/Line Agency McCann

The Madc Award for Lifetime Achievement


Scott Whybin, Whybin Tbwa

The Blackley Award for Creative Leader of the Year


Jason Williams, Leo Burnett

The Madc Award for Client of the Year


Carlton United Brewers

The Exit Films Award for Best Junior


Jono »

- Robin Hicks

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Vic train operator sends Melburnians on a guilt trip

30 May 2012 7:01 PM, PDT | Encore Magazine | See recent Encore Magazine news »

A new campaign for Victoria’s regional train operator attempts to guilt trip city-dwellers into catching up with their friends and family in the country.

The campaign for V/Line, created by McCann and Mrm, includes press, radio, outdoor, online and Dm, that will enable users to send a personalised guilt trip message to friends via the website or buy a ticket for a city friend.

Paul Matthews, Gm of marketing and stakeholder relations at V/Line, said: “Growing the ‘visiting family & friends’ segment is a key focus for V/Line. This market provides a huge boost to regional economies and is an important part of the Victorian State Government’s regional strategy. As every country person knows, it’s not always easy to get their friends and family in city to come and visit. A well-laid Guilt Trip is a great way of getting your »

- Colin Delaney

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2012 | 2010

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