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1 item from 2015

Honesty And Independence: Naomi Lennon On Managing A New Breed Of Celebrity

19 May 2015 1:22 PM, PDT | | See recent Tubefilter News news »

As the status and influence of social media stars and online video celebrities increases (by way of New York Times Bestselling books, sold-out international tours, retail clothing and makeup lines, presidential interviews, primetime television shows, #1 iTunes movie sellers, and innumerable branded entertainment deals), so to have the size of their teams. In your normal, everyday entertainment news cycle it’s not uncommon to read about an individual who gained incredible popularity online build out his or her entourage by joining a YouTube multi-channel network, signing with a major Hollywood talent agency, or having another member of his or her crew broker a high-profile deal. But that wasn’t always the case.

Before entire new media entities devoted to talent management existed and MCNs became de facto managers for the talent behind the channels within their networks, there were a handful of prescient independent managers who saw an opportunity in digital. »

- Joshua Cohen

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2015 | 2014 | 2012 | 2011

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