's latest scripted foray, and second collaboration with Bill O'Reilly
, falls short of a network record against substantial competition from the NFL and "The Walking Dead
The National Geographic Channel
continues to make strong strides into scripted programming.
Sunday night saw the network's second adaptation from Bill O'Reilly book, Killing Kennedy
, average nearly 3.4 million viewers during its two-hour inaugural telecast. That puts it just a hair above the network's previous record viewership set by Killing Lincoln
earlier this year. (Kennedy brought in 3,354,000, while Lincoln took 3,351,000.)
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The telepic, airing two weeks ahead of the 50th anniversary of President John F. Kennedy
's assassination, had substantial competition from the NFL and AMC's unstoppable The Walking Dead
(12.2 million viewers at 9 p.m. Et). The 8 p.m. debut also earned a 1.1 rating with adults 25-54.Killing Kennedy
is just the latest effort in a big scripted push at the network.