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2015 | 2012

1 item from 2015

The Man Behind the Heroes: Mark Pedowitz Breaks the CW Out of its Niche

14 October 2015 10:00 AM, PDT | Variety - TV News | See recent Variety - TV News news »

In the fall of 2012, “Emily Owens M.D.” debuted on the CW. Its cast was attractive and appealing, but the medical soap failed to connect with audiences. “Emily Owens,” which was created by Jennie Snyder Urman (who would go on to birth “Jane the Virgin”) soon faded into oblivion.

Fast-forward to three years later, when the network has bagged a Peabody Award for one of its series — the critically acclaimed “Jane” — and is reaching ratings records for another — the superhero phenomenon “The Flash.” Under the stewardship of Mark Pedowitz, who was named president of the network in April 2011, the CW is arguably more creatively relevant and commercially competitive than it’s ever been.

Not only has it bagged multiple awards and noms, including a Golden Globe for “Jane” star Gina Rodriguez, it’s expanded its reach beyond its traditional female-skewing, 18- to 34-year-old audience. New series have turned up on critics’ top 10 lists, »

- Maureen Ryan

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2015 | 2012

1 item from 2015

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