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Zoe Saldana Lauches Digital Media Company Focused on Empowering Latinos

Zoe Saldana: Ewen Roberts/Wiki Commons

Zoe Saldana is branching out in a big way. The “Star Trek” and “Guardians of the Galaxy” actress — who already has a number of producing credits under her belt — is launching her own digital media start-up focused on empowering Latinos, according to The Hollywood Reporter.

Her company BeSe (pronounced “bee-say” — the name is a portmanteau of the verb “to be” in English and Spanish) is set to launch before the end of the year. Founder Saldana will serve as CEO, and the brand will focus on producing content aimed at millennial and Gen Z audiences. Its mission statement is “to amplify the voice and untold stories of cultural pioneers reflecting and shaping the collective American experience,” according to THR.

“Latinos are a growing community in America, but Latino stories have remained historically marginalized,” said Saldana. “I’m so excited to be leading BeSe, a truly uplifting brand that fills a niche for young audiences craving positive portrayals of the modern Latino experience in America.”

The project’s investors and advisers include Monica Lozano, editor, publisher, and CEO of Spanish-language daily newspaper La Opinión, and its parent company, ImpreMedia. Lozano will appear alongside Saldana and BeSe president and COO Daniel Batista at the 2017 edition of the Worldz cultural marketing summit on July 31 in support of the company’s launch. They will be taking part in the summit’s Town Hall discussion entitled “Empowering the Latino Voice in Media.”

Zoe Saldana Lauches Digital Media Company Focused on Empowering Latinos was originally published in Women and Hollywood on Medium, where people are continuing the conversation by highlighting and responding to this story.
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The Day of the Triffids Returning to the Silver Screen in 3D

  • MovieWeb
Don Murphy and Michael Preger bringing back The Day of the Triffids Producer Don Murphy (Transformers) is joining forces with Michael Preger on an updated version of the sci-fi classic The Day of the Triffids, according to Variety.

The movie project will be based on John Wyndham's novel, which was first published in 1951 and revolves around a global crisis stemming from plants displaying aggressive behavior. This unusual behavior leads to a catastrophe which causes global blindness.

It was said that Michael Preger first picked up the rights to the John Wyndham novel and that he has been searching for a modern way to bring this story to the screen. It seems that the advent in new 3D technology convinced the producers to move forward at this time. Here's what Michael Preger told the site:

"We are confident that with the new technological advances in 3D production, we have the
See full article at MovieWeb »

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