His first outing is with an ad campaign for boxing apparel company Everlast including two 60-second spots, ‘Greatness Is Within’ and ‘Sometimes’. His reel also includes an advert for fashion label Ksubi and Copper’s Clear ‘Ghost’, a satire of the 1990 film Ghost.
Rasmus’s background as editor has seen him work with Panadeine, Pk chewing gum.
Feds executive producer Michael Cook said in a statement “The minute I met Craig and screened his reel, I knew I wanted him to join The Feds. His work has a confident and fresh feel to it and I thought he was a perfect fit to our company.”
“I tend to favour work that utilises strong narratives with natural lighting and an observational approach,” explains Rasmus, on his style. “I have a strong interest in the youth lifestyle