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1 item from 2017

Globo’s Guel Arraes on ‘Jailers’ and the Brazilian TV Giant’s ‘New Age of Series’ (Exclusive)

24 March 2017 3:32 AM, PDT | Variety - TV News | See recent Variety - TV News news »

Globo’s “Jailers,” the sole Latin American series selected for next week’s MipTV Drama Screenings, is more than a gritty Brazilian penitentiary-set thriller.

At just 12 episodes, and already renewed for a second season, it forms part of Globo’s drive into new fiction formats, subjects and characters as the Brazilian TV powerhouse grapples with the same challenge as other free-to-air broadcasters: how to maintain traditional linear TV audiences while appealing to cord-cutting millennials.

Globo’s answer, like many other TV networks’, is robust diversification. It has most certainly not given up on its famous telenovelas. But it is leveraging its production expertise, studio muscle and zeal for technological innovation to create what it hopes are event novelas, similar to the event programming increasingly being touted by other free-to-air networks.

Exhibit A: “Novo Mundo,” an 186-episode telenovela set in 1817, which began airing on Globo’s main channel Wednesday. For the series, Globo »

- John Hopewell

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