and Picturehouse have reported initial figures for the UK’s first simultaneous feature release across all formats.Ben Wheatley
’s psychedelic horror film was released simultaneously in cinemas, on DVD, free TV and VoD on Friday [July 5].
Released theatrically by Picturehouse Entertainment on 17 sites, it generated $32,000 (£21,399) over the weekend at a $1,876 (£1,259) average.
The film played to sold-out crowds at the likes of the Ritzy, Curzon Soho and Hackney Picturehouse in London, Dukes at Komedia in Brighton and Edinburgh’s Cameo.
For a limited release, the results are solid given the niche appeal of the film, in which a group of men descend into a magic mushroom-induced madness while searching for treasure in a field on the fringes of the English Civil War.
It also competed with the hottest weekend of the year and major sporting events including the Wimbledon tennis finals and International Test rugby final between the British & Irish Lions and Australia’s Wallabies.