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1 item from 2016


Dwayne Johnson, Pitbull, Drew Barrymore Developing Projects for MTV

21 April 2016 9:00 AM, PDT | Variety - TV News | See recent Variety - TV News news »

MTV has hit the gas on development under the regime installed last fall when former Discovery digital exec Sean Atkins took over as president.

The cabler unveiled more than a dozen new series and specials on tap for the coming year. It also touted another nine development prospects, ranging from a comedic spin on movie news exec produced by Dwayne Johnson to a scripted projects shepherded by Pitbull and Drew Barrymore.

MTV is hoping to dazzle advertising buyers with the breadth of its new slate as its upfront presentation Thursday night at Manhattan’s Skylight at Moynihan Station event space. MTV needs to generate some heat as it has suffered steep ratings declines during the past two years.

“Greatest Movie Show of All Time, This Week” is billed as a weekly comedy talk show that takes on movie news through interviews, sketches and panel discussions. It’s produced by Johnson »

- Cynthia Littleton

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