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2014 | 2010

1 item from 2014

Re-imagined Covers of Familiar Tunes Breathe New Life Into Trailers

28 May 2014 10:00 AM, PDT | Variety - Film News | See recent Variety - Film News news »

A creepy lullaby rendition of Disney’s classic “Once Upon a Dream,” a grungy version of Ben E. King’s feel-good “Stand by Me,” and a brooding interpretation of Robert Palmer’s bouncy ’80s anthem “Addicted to Love” all exemplify a growing trend: songs creatively covered and “trailer-ized” to market movies.

“Trailer music supervisors are being asked for ‘something that everybody knows that no one’s ever heard before,’ ” says Steven Stern, VP of custom music production house Apm Music. “They’re trying to reach a broad market, so they need songs everybody knows across demographics, but it needs to be fresh, relate to the kids, and work for the film.”

Covering a familiar song cashes in on whatever emotional or cultural currency the song has, but gives it a loaded or ironic subtext paired with images from the marketed film.

Skylar Grey, a young singer-songwriter who co-wrote Eminem’s “Love the Way You Lie, »

- Tim Greiving

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2014 | 2010

1 item from 2014

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