IMDb > Maricela Ochoa > News
Quicklinks
Top Links
biography by votes awardsNewsDeskmessage board
Filmographies
overviewby type by year by ratings by votes awards by genre by keyword
Biographical
biography other works publicity photo galleryNewsDeskmessage board
External Links
official sites miscellaneous photographs sound clips video clips

Connect with IMDb



1 item from 2011


Movie slams "pink-washing" in breast cancer campaigns

17 September 2011 6:48 AM, PDT | Huffington Post | See recent Huffington Post news »

By Janet Guttsman

Toronto (Reuters) - Pink ribbons dumb down the grim realities of treating cancer, and hide the profit-focused core of many high-profile fund-raising events, according to a movie that premiered at the Toronto Film Festival this week.

"Pink Ribbons, Inc." takes a detailed look at some of the colorful fundraising events in North America, where women, united in their fight against breast cancer and mostly dressed in pink, cheer their way along scenic routes.

The film questions the priorities of the campaigns and the broad use of the pink-ribbon logo as a fight-breast-cancer addition to products as diverse as T-shirts, toilet tissue and handguns.

"For me, pink ribbons were something very innocent," said Lea Pool, director of the made-in-Canada documentary, which emphasizes the corporate sponsors of many of the events.

"I think it's still not a bad idea, but I was very afraid of all the corporations and »

- Reuters

Permalink | Report a problem


1 item from 2011


IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.

See our NewsDesk partners