Disney's decision to pull their movies from Netflix is just the latest move in a continuing trend of legacy media companies shifting their content to home-grown streaming services, in response to dwindling cable and satellite subscribers. Given that Netflix's core business is delivering movies to consumers, this would seem like devastating news, right? Turns out, Netflix hardly blinked!
Perhaps anticipating Disney's actions, Netflix has made a series of their own announcements regarding original content. In the past couple weeks Netflix signed a deal with TV icon David Letterman
, purchased comics/film auteur Mark Millar
's Millarworld company, and released new trailers for several of their key productions, like Bright, The Defenders, and Stranger Things 2. Netflix, like HBO, Starz, and Showtime, has long-realized that the future of their business is tied to unique and original concepts, rather than relying upon increasingly expensive, short-term licensing deals for existing movies and TV shows.