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The Avengers: theaters bank on the midnight mania of diehard fans

4 May 2012 7:58 AM, PDT | The Guardian - Film News | See recent The Guardian - Film News news »

As the film industry continues to struggle with ways to fend off piracy, theaters rely increasingly on fans desperate to see it first

It wouldn't have been enough for Nathan Owens simply to show up at the movies at midnight, despite having to be at his warehouse shift at 9am the next day. Owens, 21, had to get dressed up in full Captain America regalia, all in preparation to see The Avengers, director Joss Whedon's new take on the story that combines the iconic Marvel superheroes into the Traveling Wilburys of fanboy culture.

Owens's friends came in costume too: Brian Moore as Thor; Ben Allison as Hulk; and Kyle Grizzle as Iron Man. The quartet of superheroes hammed it up outside the Mall of Georgia, posing with fellow fans, as Owens's sister Emily eagerly snapped photos while needling her brother. "Nathan still lives at home with our parents," she said to anyone who would listen. »

- Joshua Alston

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