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1 item from 2012

What next for the global blockbuster?

27 July 2012 7:47 AM, PDT | The Guardian - Film News | See recent The Guardian - Film News news »

They're crammed with CGI and made to appeal to as many markets as possible and exploit every franchise option. But what does the future hold for the global super-movie?

With its very first words, The Avengers lays out the stall for the next phase of global blockbuster film-making. "The Tesseract has awakened. It is on a little world, a human world." Sure enough, the film's tag-team of Marvel superheroes – who have been teasingly cameoing in each other's movies in recent years – stormed together to the No 3 spot at the all-time worldwide box office. An expanded outfit breaking out into a wider universe, it seems to mirror what's happening to the blockbuster as globalisation continues to open up new markets. Director Peter Berg put his finger on the tumescent mood when he declared that Battleship was his attempt to make his own "super-movie". Even the Batman franchise, the most grimly sequestered »

- Phil Hoad

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1 item from 2012

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