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/ Rosie Wilkin
/ Lia Wallace
(1960s) TV commercials: Palmolive dishwashing liquid (as "Madge").
2 Articles |
Did You Know?
"I'd dip my hands in Palmolive the rest of my life," (reflecting on her past experience in Palmolive commercials gave her the ability to pick and choose her theater roles)
She became a TV icon to generations of viewers as Madge, the wisecracking manicurist for Palmolive Dishwashing Detergent. She played this role for 27 years, one of the longest ongoing product endorsement relationships in TV history.