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MTV Adds TV Programs to Annual Movie Awards, Sets May 7 Date

13 March 2017 11:01 AM, PDT | Variety - TV News | See recent Variety - TV News news »

For the first time in 25 years, MTV is adding TV programs to its annual MTV Movie Awards celebration.

The kudocast will be renamed the MTV Movie & TV Awards and is set to air live May 7 from the Shrine Auditorium.

“We’re living in a golden age of content, and great storytelling and characters resonate regardless of whether you’re watching it in a theater or on TV,” said MTV president Chris McCarthy. “The new ‘MTV Movie & TV Awards’ will celebrate even more of the brightest, bravest, funniest and most shared films and TV shows resonating across youth culture.”

MTV’s move is a sign of the times for pop culture, where TV-related content has become a gigantic driver of discussion and buzz for traditional and social media.

The overhaul of the MTV event will include the launch of a daylong festival outside the Shrine Auditorium that is in keeping with the new Viacom regime’s mandate to »

- Cynthia Littleton

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