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2014 | 2011

1 item from 2014


Ids beware … the perils of using TV shows as a political weapon

24 January 2014 5:30 AM, PST | The Guardian - TV News | See recent The Guardian - TV News news »

Iain Duncan Smith and his team may think invoking Channel 4's Benefits Street makes them seem connected to the electorate but there is danger in hooking up a campaign to a TV show

Aides to Iain Duncan Smith, the secretary of state for work and pensions, glossed his welfare policies as being "a crusade to rescue Benefits Street Britain". This reference to the most-talked-about TV show of the moment will immediately have been understood by MPs, voters and newspapers on the Tory right as a pledge to take on Britons who – like some of the residents of Birmingham's James Turner Street on Channel 4's Benefits Street (Mondays, 9pm) – derive their entire income from state handouts.

Ids's spinners are continuing an increasingly popular political tactic in both the Us and UK of using telly references to connect with the electorate. Before Benefits Street, the most likely reference point was Downton Abbey. »

- Mark Lawson

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2014 | 2011

1 item from 2014


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