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1 item from 2016


The Will to Fly director Katie Bender on sports stories and going it alone

14 March 2016 3:57 PM, PDT | IF.com.au | See recent IF.com.au news »

Lydia Lassila and Katie Bender.

Katie Bender's documentary about aerial skier Lydia Lassila premiered last Tuesday.

The event was organised by Bender herself, a former teammate of Lassila.

"One of the biggest nightmares [of being independent] is not having a marketing team, doing events, managing the event sponsors", said Bender. "It takes up so much time".

In the making since 2012, The Will to Fly was rejected by Australian distributors as a niche film about aerial skiing.

After the film was locked, it was picked up by Hoyts this month..

Bender also had a preexisting relationship with Rebel Sport, and the two have now joined forces.

"Hoyts is now placing this film in all of the big malls around Australia that have Rebel stores and a Hoyts, so they can do cross-promotions together", Bender said.

The filmmaker has also enlisted Kpmg, who "are taking my film, similar to the educational study guide, and »

- Harry Windsor

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