British YouTube star Joe Sugg is launching a production company backed by BBC Studios to develop entertainment and factual entertainment formats.
Final Straw Productions will make shows for people of all ages and has already struck a development, production and distribution deal with the BBC’s commercial arm, which has worked with Sugg in the past. As part of the deal, Sugg will be joined by BBC Studios’ Top Gear and Celebrity Big Painting Challenge exec Sacha Grimsditch, who becomes Development Executive and will help Sugg set up the firm.
Sugg already runs a talent agency, Margravine Talent Agency.
He is a British YouTube sensation, with 7.5M followers and a major presence on Instagram and TikTok. In 2018, he achieved mainstream status by coming second in BBC One entertainment format Strictly Come Dancing, watched by millions of viewers each week. He has also written a graphic novel series and recently moved into acting,...
Final Straw Productions will make shows for people of all ages and has already struck a development, production and distribution deal with the BBC’s commercial arm, which has worked with Sugg in the past. As part of the deal, Sugg will be joined by BBC Studios’ Top Gear and Celebrity Big Painting Challenge exec Sacha Grimsditch, who becomes Development Executive and will help Sugg set up the firm.
Sugg already runs a talent agency, Margravine Talent Agency.
He is a British YouTube sensation, with 7.5M followers and a major presence on Instagram and TikTok. In 2018, he achieved mainstream status by coming second in BBC One entertainment format Strictly Come Dancing, watched by millions of viewers each week. He has also written a graphic novel series and recently moved into acting,...
- 8/16/2022
- by Max Goldbart
- Deadline Film + TV
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