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Why Netflix Has Gone Gaga for Star-Studded Stand-Up Comedy

18 January 2017 3:12 PM, PST | Variety - TV News | See recent Variety - TV News news »

Stand-up comedy specials are no joke at Netflix.

The streaming service has been binge-buying these programs in recent months featuring the biggest names in the genre. Tuesday’s deal with Jerry Seinfeld, which also includes rights to his “Comedians in Cars Getting Coffee” series, comes on the heels of similar deals struck with Amy Schumer, Chris Rock and Dave Chappelle.

Given the voracious appetite for original content Netflix has clearly signaled to the marketplace coming out of 2016, these pacts may not seem like a newsflash. But given estimates in circulation that peg the cost of each special in the neighborhood for $20 million each, the multiple specials all but Schumer have signed on for indicate Netflix is prepared to spend at least a few hundred million dollars on this genre.

In the scheme of the $6 billion Netflix chief content officer Ted Sarandos has pledged to spend on over 1,000 hours of original content this year, that »

- Andrew Wallenstein

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1 item from 2017


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