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3 items from 2012


Hulu presents first original shows to advertisers

20 April 2012 3:31 AM, PDT | The Guardian - TV News | See recent The Guardian - TV News news »

Us video-on-demand service commissions series from Morgan Spurlock, Adrian Grenier and the Assassin's Creed creator

Us video-on-demand service Hulu has made its first ever TV network-style programming presentation to Us advertisers, unveiling original commissions from Morgan Spurlock, Entourage's Adrian Grenier and the creator of the popular video game franchise Assassin's Creed.

Hulu, the joint venture with partners including News Corporation, Disney and NBC Universal, has built its video streaming service on buying rights to exisiting TV shows but a 60% rise in revenue to $420m in 2011 has seen the company look to invest in its own content.

In its first appearance at the hugely important Us upfronts season, when TV broadcasters present new shows in New York and lock down billions of dollars in advertising deals, Hulu unveiled four new original commissions.

"We want you to think of us as a cable TV network, or a slice of the prime time, »

- Mark Sweney

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Hulu presents first original shows to advertisers

20 April 2012 3:31 AM, PDT | The Guardian - Film News | See recent The Guardian - Film News news »

Us video-on-demand service commissions series from Morgan Spurlock, Adrian Grenier and the Assassin's Creed creator

Us video-on-demand service Hulu has made its first ever TV network-style programming presentation to Us advertisers, unveiling original commissions from Morgan Spurlock, Entourage's Adrian Grenier and the creator of the popular video game franchise Assassin's Creed.

Hulu, the joint venture with partners including News Corporation, Disney and NBC Universal, has built its video streaming service on buying rights to exisiting TV shows but a 60% rise in revenue to $420m in 2011 has seen the company look to invest in its own content.

In its first appearance at the hugely important Us upfronts season, when TV broadcasters present new shows in New York and lock down billions of dollars in advertising deals, Hulu unveiled four new original commissions.

"We want you to think of us as a cable TV network, or a slice of the prime time, »

- Mark Sweney

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Hulu Reveals Originals From Adrian Grenier, Seth Meyers at Upfronts

19 April 2012 10:10 AM, PDT | Tubefilter.com | See recent Tubefilter News news »

Today Hulu unveiled four new original series to a crowd of about 500 at their digital upfront, which took place at the Times Center in New York this morning. Part of the Digital Content NewFronts that kicked off this week, the Hulu upfront included several of the most prominent digital-ad buyers on Madison Avenue and executives from marketers like BMW. Here's a breakdown of the slate: The Awesomes, an animated series about comically flawed superheroes, from Saturday Night Live star Seth Meyers and Late Night with Jimmy Fallon producer Michael Shoemaker Don't Quit Your Daydream, a series about struggling musicians, from Entourage star Adrian Grenier We Got Next, a comedy based on friendships made on the basketball court from Kenya Barris from Are We There Yet?, Hale Rothstein from Everybody Hates Chris, and Danny Leiner from The Office Flow, a fantasy series from video game industry star Michael Wendschuh based around »

- Drew Baldwin

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3 items from 2012


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