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2011 | 2009

3 items from 2009


Buy Those Oscar Ads Wisely

31 August 2009 5:56 PM, PDT | The Wrap | See recent The Wrap news »

By Dea Lawrence

 

When Hollywood was a two-paper town, “For Your Consideration” advertising options during awards season were split between Variety and the Hollywood Reporter, with Variety taking market-share. Online advertising was still young, and marketers clamored for print believing it was the best vehicle to reach the coveted eyeballs of the voting community.   The metrics for print advertising success are simple and straightforward: delivery and visibility. Did the award issue get into the hands of an academy or union member? And did Kevin Bacon come »

- Lew Harris

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Hey, Marketers ... What's So Bad About Mobile?

17 July 2009 11:40 AM, PDT | The Wrap | See recent The Wrap news »

By Dea Lawrence

The “year of mobile” has been long-predicted and hotly debated by industry insiders, but in 2009 mobile marketing in entertainment is still pale blue rather than red hot.

Forrester’s latest interactive forecast describes mobile as “one of the most anticipated, least adopted interactive channels in the mix.” And although entertainment marketers are active in mobile marketing, they are not the biggest spenders.

eMarketer estimates that movie studios will shell out more than $16 billion on advertising in 2009, climbing to $18.6 billion in 2013. An »

- Lew Harris

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Dea Lawrence

17 July 2009 11:38 AM, PDT | The Wrap | See recent The Wrap news »

Dea Lawrence is a seasoned senior executive in the online industry specializing in sales and marketing. Currently she is responsible for the management and expansion of PointRoll’s West Coast sales team, driving revenue growth and developing and maintaining all advertiser and agency relationships. Her speaking engagements include iMedia, Women In Film, Circulation Marketing Management, Variety’s Digital Marketing panel and numerous film festivals. »

- Lew Harris

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2011 | 2009

3 items from 2009


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