Dea Lawrence - News Poster


Variety Announces the Launch of Variety Content Studios

  • Indiewire
Variety Announces the Launch of Variety Content Studios
Variety has announced the launch of Variety Content Studios, which will produce branded content for parent company Penske Media Corporation’s many brands, IndieWire included. Dea Lawrence, who serves as Variety’s Chief Marketing Officer, will lead the new endeavor alongside Steven Gaydos, Variety’s Vice President/Executive Editor.

Read More: Robb Report Will Join Penske Media Corporation in a Joint Venture Partnership

“Strengthening Variety and IndieWire’s position as the entertainment industry’s leading news, features and information publisher, Variety Content Studios will build upon our successful digital and events marketing strategies that have experienced exponential growth over the past two years,” said Lawrence in a statement.

Gaydos chimed in as well: “Variety has proven to be an essential partner for entertainment and consumer brands,” he said, “so there’s a great need for bringing our strengths as industry experts and creators of compelling content to the production of exciting,
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15th Annual Hollywood Film Festival unveils 2011 Line-Up 15th Annual Hollywood Film Festival and Hollywood Film Awards, presented by Starz Entertainment, has unveiled its line-up of finalists for this year’s festival, founder and executive director Carlos de Abreu announced today. The festival’s mandate is to bridge the gap between emerging independent filmmakers and established Hollywood, and includes features, documentaries and shorts.

The Hollywood Film Festival, which takes place October 21-24 at ArcLight Cinemas, will open on Friday, October 21, with the world premiere of “Dorfman,” a romantic comedy about Deb Dorfman who moves to Los Angeles and ends up igniting a renaissance of her own, while profoundly transforming both herself and those around her. The comedy was directed by Brad Leong and stars Sara Rue, Elliott Gould, Sophie Monk, Haaz Sleiman, and Catherine Hicks.

Special Tribute To “Footloose” Director Craig Brewer

In addition, to commemorate the 15th year of the Hff, director Craig Brewer, who
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Buy Those Oscar Ads Wisely

  • The Wrap
By Dea Lawrence

When Hollywood was a two-paper town, “For Your Consideration” advertising options during awards season were split between Variety and the Hollywood Reporter, with Variety taking market-share. Online advertising was still young, and marketers clamored for print believing it was the best vehicle to reach the coveted eyeballs of the voting community. The metrics for print advertising success are simple and straightforward: delivery and visibility. Did the award issue get into the hands of an academy or union member? And did Kevin Bacon come ...
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Hey, Marketers ... What's So Bad About Mobile?

By Dea Lawrence

The “year of mobile” has been long-predicted and hotly debated by industry insiders, but in 2009 mobile marketing in entertainment is still pale blue rather than red hot.

Forrester’s latest interactive forecast describes mobile as “one of the most anticipated, least adopted interactive channels in the mix.” And although entertainment marketers are active in mobile marketing, they are not the biggest spenders.

eMarketer estimates that movie studios will shell out more than $16 billion on advertising in 2009, climbing to $18.6 billion in 2013. An ...
See full article at The Wrap »

Dea Lawrence

Dea Lawrence is a seasoned senior executive in the online industry specializing in sales and marketing. Currently she is responsible for the management and expansion of PointRoll’s West Coast sales team, driving revenue growth and developing and maintaining all advertiser and agency relationships. Her speaking engagements include iMedia, Women In Film, Circulation Marketing Management, Variety’s Digital Marketing panel and numerous film festivals.
See full article at The Wrap »

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