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2014 | 2004

1 item from 2014

Fox To Award $25,000 In Effort To Promote TV Everywhere Platform

14 November 2014 9:03 AM, PST | | See recent Tubefilter News news »

Fox wants its subscribers to know exactly what they’re paying for. The network is running a sweepstakes called “Stream It and Dream It” to promote its TV Everywhere platform where subscribers have a chance to win $25,000. Fox’s subscribers have access to all its channels through five of the network’s apps. Subscribers can stream the network’s content on multiple connected devices, such as computers, smartphones, tablets, and smart TVs. However, the network found most subscribers were not aware of these features. “A study from Hub Research earlier this year, commissioned by Cable & Telecommunications Association for Marketing (Ctam), indicates more than half of pay-tv subscribers are unaware of the features and capabilities of TV Everywhere, and nearly 60% have never taken advantage of the service, which is provided at no additional cost,” said John Lansing, President and CEO of Ctam, in a release

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2014 | 2004

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