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1 item from 2017


Howard Stringer, U.K. Distributor Drg Launch Atrium TV Drama Development Venture

3 April 2017 10:18 AM, PDT | Variety - TV News | See recent Variety - TV News news »

Former Sony USA chief Howard Stringer has teamed with U.K. distributor Drg to launch a development venture targeting streaming platforms worldwide.

Atrium TV is described as a “commissioning club” that will develop series prospects and make them available to Ott and Svod outlets that become club “members.” Atrium TV will seek one member per region so as to avoid competitive conflicts. The first member is Viaplay, a unit of Nordic media conglom Mtg. Members will be given the chance to invest in Atrium productions and thus license them for their territories.

Atrium TV was unveiled Monday at the Mip TV international sales conference in Cannes. The company is the brainchild of Stringer, Drg CEO Jeremy Fox and Jakob Mejlhede, Mtg’s exec VP and head of programming and content development.

“The demand for high quality drama is increasing throughout the world as new platforms come on line and as new audiences consume their programming in an »

- Cynthia Littleton

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