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2011 | 2010

1 item from 2011

My big Italian movie: marketing Big Mamma’s Boy

29 July 2011 4:14 PM, PDT | Encore Magazine | See recent Encore Magazine news »

Big Mamma’s Boy’s Matteo Bruno and Franco Di Chiera had the challenge of marketing a rom-com set in Melbourne’s Italian community two ways, to the cultural minority and the mass majority. Colin Delaney reports.

“For me it’s a romantic comedy and that’s it,” says Franco Di Chiera, director of Big Mamma’s Boy about an Italian-Australian career man by day, jazz singer by night who falls for a non-Italian girl, while still living with his mother.

Yet, despite the fact the film is a rom-com at heart, Di Chiera, producer Matteo Bruno and lead actor/writer Frank Lotito are well aware Big Mamma’s Boy could easily be passed off as another Australian ‘wog story’.

And what would be wrong with that? Comedies about the ‘wog’, be them Italian, Greek or any other wonderful ethnicity slapped with that all-encompassing title have been widely successful across »

- Colin Delaney

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2011 | 2010

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