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1 item from 2016

MTV to Simulcast ‘Unlocking the Truth’ True-Crime Series Premiere Free on YouTube, Facebook Live

16 August 2016 2:52 PM, PDT | Variety - TV News | See recent Variety - TV News news »

MTV is trying a new promotional stunt in a bid to hook audiences on its new docu-series: For the first time, the cabler will live-stream a show on Facebook Live and YouTube at the same time it airs on cable TV.

The Viacom-owned network’s true-crime series “Unlocking The Truth” premieres Wednesday, Aug. 17 at 11 p.m. Et/Pt. MTV also will simulcast the episode on its Facebook page and YouTube channel starting at 11 p.m. Eastern, with replays available on both platforms after the show airs.

“We’re making this appointment viewing across screens,” said Matt McDonough, MTV senior director of digital strategy and fan engagement. “There’s the desire to watch something right now – to be the first of your group to see it.”

But sorry, cord-cutters: Only the premiere of the eight-episode series will be available free without a pay-tv subscription. MTV’s digital simulcast is really just a different spin on the free sampling »

- Todd Spangler

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