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1 item from 2016


MarVista, Monterey Media Offer Diversity in Two New Releases

29 March 2016 5:13 PM, PDT | Variety - Film News | See recent Variety - Film News news »

While diversity has become the mantra for the Hollywood majors, a couple of new releases offer a reminder that the indies are already ahead of the game.

MarVista Entertainment premiered Ravi Kapoor’s “Miss India America” this past week, while Monterey Media’s “Of Mind and Music” bows in digital release today.

Kapoor said many distributors passed on his film because of the “all-brown cast. That was a non-starter; they said it had a limited audience. But MarVista recognized it plays to a wider, younger audience, as well as women and South Asians.” The distributor also realized, as many others in the industry are discovering, that there is a huge audience of Indian people in the U.S. who are hungry for films. MarVista, which is generally known more for its genre releases like horror and action, plans a roll-out for its film after premiering it last week in Santa Monica. »

- Shalini Dore

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2016 | 2015 | 2014 | 2010 | 2007

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