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1 item from 2014

Over 80% of us are "disappointed" by movie trailers

6 November 2014 2:42 AM, PST | Den of Geek | See recent Den of Geek news »

A new study confirms growing frustration with spoiler-filled and deceptive movie trailers...

A new piece of research undertaken by the University Of East Anglia has confirmed what many of us already very well know: film trailers are giving too much away.

The study surveyed over 500 filmgoers, and it found that more than 80% of those who responded were "disappointed" with a film they'd seen off the back of a trailer. Furthermore, the key frustrations were trailers that gave too much spoiler-y information away, and "deception". Which instantly makes us think of this story here.

In particular though, "audiences are strongly irritated by the revelation of crucial plot details including surprises, narrative reveals and plot outcomes – despite decades of industry research that indicates audiences are more likely to see it the more they know about it in advance".

That latter point is the crucial one there, we'd argue. Distributors need you to buy a ticket, »

- simonbrew

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2014 | 2010 | 2009

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