Groth will join the finance-production company in February. He first joined the programming staff of the Sundance festival in 1993, was named senior programmer in 2003, and director in 2009. While at Sundance, Groth was an advocate for a variety of notable independent titles including “Whiplash,” “Fruitvale Station,” “Hard Eight,” “Pi,” “Memento,” and “Napoleon Dynamite.”
Under his direction as head programmer for the festival’s Short Film Section, Groth also showcased the work of prominent filmmakers such as Spike Jonze, Cary Fukunaga, Taika Waititi, and Sarah Polley.
“For over twenty years Trevor has been one of the film community’s most consistent champions of original creative voices, all while exhibiting a fearless commitment to pushing the boundaries of film creation and distribution,” 30West said. “We could not be more thrilled that he has chosen to join us.”