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2013 | 2011 | 2009 | 2007

2 items from 2013


Mattel to Create Original Entertainment Through Playground Productions Banner (Exclusive)

15 October 2013 7:56 AM, PDT | Variety - Film News | See recent Variety - Film News news »

Mattel is ready to get more creative with its toys: The world’s largest toymaker has launched Playground Productions as a new banner through which it will create original entertainment for various platforms.

Based out of the company’s headquarters in El Segundo, Calif., the new division — which essentially serves as an in-house studio — manages creative storytelling across all Mattel brands, including Barbie, Monster High, Max Steel, He-Man and the Masters of the Universe and its Hot Wheels franchises, overseeing everything from script development to storyboards to greenlighting theatrical productions.

The company will be Mattel’s way of taking creative control over how its top toy brands make the transition to other forms of entertainment, including films, TV shows, web series, direct-to-video titles, books, music, live events and videogames.

One of the division’s first projects is “Team Hot Wheels: The Origin of Awesome,” a new animated kids property that »

- Marc Graser

Permalink | Report a problem


Mattel to Create Original Entertainment Through Playground Productions Banner (Exclusive)

15 October 2013 7:56 AM, PDT | Variety - TV News | See recent Variety - TV News news »

Mattel is ready to get more creative with its toys: The world’s largest toymaker has launched Playground Productions as a new banner through which it will create original entertainment for various platforms.

Based out of the company’s headquarters in El Segundo, Calif., the new division — which essentially serves as an in-house studio — manages creative storytelling across all Mattel brands, including Barbie, Monster High, Max Steel, He-Man and the Masters of the Universe and its Hot Wheels franchises, overseeing everything from script development to storyboards to greenlighting theatrical productions.

The company will be Mattel’s way of taking creative control over how its top toy brands make the transition to other forms of entertainment, including films, TV shows, web series, direct-to-video titles, books, music, live events and videogames.

One of the division’s first projects is “Team Hot Wheels: The Origin of Awesome,” a new animated kids property that »

- Marc Graser

Permalink | Report a problem


2013 | 2011 | 2009 | 2007

2 items from 2013


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