4 items from 2015
At its annual "upfront" presentation to advertisers on Wednesday, streaming service Hulu unveiled its secret weapon, aimed at capturing the hearts and subscription dollars of millions of millennials: Jerry Seinfeld.
Yep, the cornerstone of the strategy behind what Hulu CEO Mike Hopkins calls "the year Hulu will break out" is the site's acquisition of "Seinfeld" reruns. Hulu will have exclusive streaming rights to all 180 episodes of the landmark sitcom.
Now, granted, that's a pretty big deal, especially since Hulu paid an estimated $700,000 to $1 million per episode, for a total expenditure of $126 to $180 million. That's a lotta yada yada.
But, c'mon... "Seinfeld" reruns?
Yes, "Seinfeld" is a great show, maybe the greatest sitcom ever. Most of the episodes hold up surprisingly well, considering that the show went off the air 17 years ago. But are two-decade-old reruns the way to grab the primarily young viewers that Hulu and its advertisers want?
- Gary Susman
AMC and Hulu have agreed on a multi-year deal that will allow the latter to exclusively stream the upcoming Fear The Walking Dead and other AMC programs following their TV debuts. Also featured in our latest round-up is a trailer for the Goners Volume 1: We All Fall Down trade paperback, as well as details on Melbourne-based theatre company The Laudanum Project's new show, The Grand Guignol Automaton.
Fear The Walking Dead: Press Release -- "New York, NY (April 29, 2015) – Hulu has closed a landmark, multi-year deal with AMC Networks Inc. for the exclusive subscription video on demand (Svod) rights to new and upcoming primetime scripted drama and comedy series from AMC, IFC, BBC America, SundanceTV and We tv. The new agreement will make Hulu the exclusive streaming home to the highly anticipated The Walking Dead companion series, Fear the Walking Dead, and future scripted series from across all five networks. »
- Derek Anderson
Hulu has secured an exclusive output deal with AMC Networks that will include all episodes of an upcoming series being spun off from TV’s top-rated hit, “The Walking Dead,” the company revealed at its NewFront presentation Wednesday.
The pact is the second major move Hulu made on the licensing front that unveiled this week. Leaking shortly before the Newfront event was news that Hulu has exclusively landed the entire run of “Seinfeld” from Sony Pictures Television in a mega-deal that could cost as much as $180 million. The episodes premiere in June.
“FX and AMC are the most important contributors to the new golden age of television,” said Hulu programming chief Craig Erwich, citing a previously announced deal with FX Networks. “Our competitors have some of their libraries, but we will have all of their future.”
- Andrew Wallenstein
Hulu is really aiming to become a force to be reckoned with, and considering the exclusives they already have, and the original content (most of which is awesome, by the way), they are well on their way. Now they’re adding exclusive streaming rights to CSI, and, as mentioned in the press release below, they’ll soon have Elementary as well.
The move is an interesting one, and with Hulu apparently looking for as many exclusives as they can get, it’s one that makes sense. As for me, frankly, I’m not a huge fan of any shows that are acronym-titled, and with what an exclusive deal probably cost for this one, I wouldn’t be surprised if some of the other major players didn’t fight all that hard.
At any rate, if you’re looking for your fix of CSI, you know where you’re going to have to go. »
- Marc Eastman
4 items from 2015
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