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Mark Holden was 'possessed' by clown in Dancing With the Stars disaster

Former pop star admits routine on Channel Seven programme went terribly wrong and says he had no idea what he said

Mark Holden has apologised for his disturbing performance in a clown costume on Dancing With the Stars and reassured audiences it was sober Holden who donned the Stephen King-esque costume, insulted the judges, made jokes about swingers and released smoke from his backside.

Holden, a 60-year-old barrister, 70s pop star and former judge of Australian Idol, and his partner, Jessica Prince, were given a score of four on the Channel Seven celebrity dancing program.

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See full article at The Guardian - TV News »

Kerry Washington Dating NFL Star Nnamdi Asomugha

Kerry Washington Dating NFL Star Nnamdi Asomugha
Score one for Kerry Washington! A source confirms to E! News exclusively that the Scandal star is dating San Francisco 49ers cornerback Nnamdi Asomugha. His manager Mark Holden, of Zero Gravity Management, is not able to confirm or deny the relationship. Meanwhile, Washington's rep tells E! News that "we don't comment on our client's personal life." Over the years, the 36-year-old actress has kept her private life, well, private following her 2007 breakup with fiancé David Moscow, the actor who played the young Tom Hanks in Big. As for Asomugha, the 31-year-old NFL star played with the Oakland Raiders for eight seasons and the Philadelphia Eagles for two before signing with...
See full article at E! Online »

Joel Pearson moves to global Phd role

Former Whybin\Tbwa and The Conscience Organisation planner Joel Pearson has landed a global role as innovation director with media agency Phd working on client Unilever.

Person has already moved to London and started in the new role this week.

It sees him working again with Phd’s global strategy director Mark Holden, who led the relaunch of Total Advertising as Phd in Australia. Pearson worked as an account manager at Phd Australia during 2010. Prior to that he worked at digital agency Amnesia.

Pearson’s appointment is one of a number announced by Phd for its Unilever global comms planning unit.

Former Naked Communications Nz managing partner Robert Ray is also reported to be joining the team.

The post Joel Pearson moves to global Phd role appeared first on mUmBRELLA.
See full article at Encore Magazine »

Media agency Phd turns planning into global game

Video: Mumbrella’s Tim Burrowes discusses the launch of Source with Phd’s Chris Stephenson

Media agency Phd has launched a global planning and operating system aimed at putting gamification at the heart of its company culture.

The new system – two years in the making – is the brain child of Phd’s worldwide strategy and planning director Mark Holden who began developing it when he was running strategy for Phd in Australia.

The system, which is called Source, is based on game mechanics. Agency staff score points for various activities and can see how they compare on global and local leader boards. They can see how they score based on criteria including: Thoughtleader, Innovator, Optimiser, Editor and Producer.

Staff score points for various activities and can see how they compare globally. Click to enlarge

Phd, which is part of Omnicom Media Group, says the use of game mechanics are designed
See full article at Encore Magazine »

Barry O’Brien’s ‘commercially dogged nature’ will help Ten, says ex-phd colleague Mark Holden

O'Brien

Holden

Network Ten’s new chief sales officer Barry O’Brien has been backed by former Phd colleague Mark Holden to help Ten “extract disproportionate value from the market”.

O’Brien left Phd in April, and replaced Mike Morrison as Ten’s new sales boss earlier this week.

Holden told Mumbrella: “Barry’s agency perspective, connections, commercially dogged nature and disarming personality will help Ten extract disproportionate value from the market. His arrival is very timely.”

Holden was an influential figure on the Australian media scene during three years at Phd. He left in 2010 to take on a global strategy role at the network, based in London.
See full article at Encore Magazine »

Locked and unloaded

Dr Mumbo always had high hopes for the Cock Up Confessional at Mumbrella360.

The first of the videos for the session curated by The Works went up last night. And those confessions from the likes of Peter McDonald, Mark Holden and Simon Corah are certainly worth a look.

But The Works’ own CD Kevin MacNamara takes the cake. Who’d have thought that it was a blunder to pull a gun – even a fake one on a client?

What particularly chills Dr Mumbo is the cold look that comes into MacNamara’s eyes when he contemplates what he would do next time. His menacing East End accent doesn’t help much either.

This is one creative with whom Dr Mumbo will not mess.
See full article at Encore Magazine »

Cock ups to be confessed at Mumbrella360

Mumbrella360 delegates are to be asked to admit their biggest marketing cock ups in a confessional booth set up by at the conference.

The Cock Up Confessional is being curated by creative agency The Works, with the most insightful, and amusing, confessions being played to delegates as one of the final sessions of the conference.

Marketing cock ups – and how to learn from them – will be discussed by a panel featuring Ray Noble, brand director of Beam Global Australia; Nick Stace, CEO of consumer organisation Choice; Anthony Gregorio, group CEO of Euro Rscg Australia and Jon Bradshaw, brands director of Lion. The session will be moderated by Damian Pincus, creative partner at The Works

All of those recording Cock Up Confessional videos will be asked two questions: “What’s your biggest Marketing cock up?” And “What did you learn from this cock-up?”

Early cock up contributions come from Mark Holden,
See full article at Encore Magazine »

Koch Bros. Lawyer Faces Off Against Martin Bashir: Treatment Of Kochs In ‘Far-Left Media’ Is ‘Irresponsible’

MSNBC host Martin Bashir invited Koch Industries General Counsel Mark Holden on his program on Thursday where Holden attempted correct what he described as mischaracterizations that were made about Koch industries by former Democratic strategist Karen Finney. Finney had said that the Koch’s were partially responsible for the murder of Florida teen Trayvon Martin due to their support of Stand Your Ground laws. What followed was a contentious back-and-forth between Holden and Bashir over the political activities of Charles and David Koch.
See full article at Mediaite - TV »

Branded content is dead. Long live branded content

In this guest posting, Anthony Freedman argues why branded content is making a comeback.

A few short years ago, probably concurrent with the advent of the PVR, a new term emerged within the marketing communications industry; branded content. This was really synonymous with advertiser funded TV shows where programming was created by brands and deals struck with networks to broadcast them.

There were varying degrees of success with this model. Yes it gave rise to Gamekillers developed by Bbh New York for Axe and Iconoclasts developed by @radicalmedia for Grey Goose Vodka. Locally Rexona was behind Greatest Athlete. And no doubt there will be a long list of posts from readers highlighting many other local and global success stories.

But in my opinion, this model never really took off to the extent that many thought it would. And I think there were a number of reasons for this.

Firstly the
See full article at Encore Magazine »

The making of ratings blockbuster The Voice

Jason Mountney goes on the set of Channel Nine’s talent search series, The Voice, to see how the format, based on an international franchise, has come together. What ingredients have gone into making this certified hit that’s rated more than two million viewers on three consecutive nights?

Mike Goldman has one of the toughest jobs on the set of the Nine network’s new talent show, The Voice. He not only has to narrate the show, but also keep the audience from losing their enthusiasm as they realise shooting TV programs takes a lot longer than the one-hour bursts they see in their lounge rooms. A lot longer.

An ecstatic audience in the background is just one piece of the puzzle Nine and production company Shine are using to elevate the talent show to the much-vaunted “water-cooler TV” status that brings big advertising bucks and gets viewers to stick around.
See full article at Encore Magazine »

Holden: 'Cancer diagnosis was a shock'

Mark Holden has revealed his "shock" at finding out that he had cancer. The former Australian Idol judge, who has re-trained as a barrister since leaving the reality TV show, said that he was "stunned" when the doctor told him that he had primary and secondary cancers in his thyroid and throat earlier this year. Holden told The Australian Women's Weekly magazine: "We sat down and he said, 'It's cancer.' I was stunned. [My wife Anna and I] both were. "[It] was a very difficult time for all of us. Our daughter Katie is 15 and she's a very bright young (more)
See full article at Digital Spy - Movie News »

'Australian Idol' judge in cancer scare

Mark Holden has revealed that he is now cancer-free. The former Australian Idol judge, who underwent surgery in April to remove a tumour from his thyroid, said that he got the all-clear from doctors last Wednesday. Holden told The Daily Telegraph: "I just had iodine radiation two weeks ago and they did a scan last Friday. My surgeon called me... to tell me they didn't find any new tumours. "That was an enormous relief and I have actually had my first drink (more)
See full article at Digital Spy - Movie News »

Holden defends new 'Idol' judge

Holden defends new 'Idol' judge
A former Australian Idol judge has leapt to the defence of replacement Jay Dee Springbett. Mark Holden, who left the reality music show in 2007 to become a barrister, said that he believes Springbett will grow into the judging role more next year. Holden told The Daily Telegraph: "I think Jay Dee will evolve. The first time you do something like that it's an absolute shock. "No matter who you (more)
See full article at Digital Spy - Movie News »

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