Roku City is about to get a magical new addition.
Cinderella’s Castle from Walt Disney World is being added to the Roku City screensaver Monday, all part of the 100th anniversary celebration for The Walt Disney Co. The castle, sticking with Roku’s signature purple color scheme, also includes the statue of Walt Disney and Mickey Mouse that greets visitors as they enter the theme park.
“What is more memorable and nostalgic than the Walt Disney World castle?” Peter Hamilton, senior director of ad innovation at Roku, tells The Hollywood Reporter. “It truly embodies the creative imagination behind Roku City, and in this way, it signifies a beautiful marriage of beloved places for our viewers. I know they will be inspired to see these worlds come together in an unmissable way. “
With many families home for the holidays, Disney and Roku are hoping to drive awareness for Disney World...
Cinderella’s Castle from Walt Disney World is being added to the Roku City screensaver Monday, all part of the 100th anniversary celebration for The Walt Disney Co. The castle, sticking with Roku’s signature purple color scheme, also includes the statue of Walt Disney and Mickey Mouse that greets visitors as they enter the theme park.
“What is more memorable and nostalgic than the Walt Disney World castle?” Peter Hamilton, senior director of ad innovation at Roku, tells The Hollywood Reporter. “It truly embodies the creative imagination behind Roku City, and in this way, it signifies a beautiful marriage of beloved places for our viewers. I know they will be inspired to see these worlds come together in an unmissable way. “
With many families home for the holidays, Disney and Roku are hoping to drive awareness for Disney World...
- 12/18/2023
- by Alex Weprin
- The Hollywood Reporter - Movie News
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