Contracted to create a music video production company called "Creature." Greenblatt discovered young directors and helped in there development in this medium. He also acted as Executive Producer and Rep for his talent. Greenblatt was proud of his discovery of the directing duo "the jay and tony show" as well as San Francisco ...
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His parents, Kenneth D. Greenblatt and Sandra B. Greenblatt, are noted Broadway producers. Works they produced have been Tony-nominated more than 60 times and have won more than 20 times.