What's more interesting, that Subway offers seven sandwiches that are under six grams of fat or that those sandwiches helped a guy with a 60-inch waist get off the fast track to heart attack station? Answer: The story of Jared, of course. In this installment of Made to Stick, Dan Heath explains how stories about triumph over adversity make for better brand messages than ... math. Watch and then go find your own company's Jared.
[twistage 700c093308fb8]
[transcript of video]
Is there anyone in the Us who doesn’t know the story of Jared Fogel, who lost 250 pounds by eating Subway sandwiches every day? It’s a story that has stuck on a massive scale, and I think we can learn a lot from its success. Let’s start by going back to the Pre-Jared Era.
You probably don’t remember that, before Jared, Subway had another campaign going called “7 under 6,” meaning that they have 7 sandwiches under 6 grams of fat.
[twistage 700c093308fb8]
[transcript of video]
Is there anyone in the Us who doesn’t know the story of Jared Fogel, who lost 250 pounds by eating Subway sandwiches every day? It’s a story that has stuck on a massive scale, and I think we can learn a lot from its success. Let’s start by going back to the Pre-Jared Era.
You probably don’t remember that, before Jared, Subway had another campaign going called “7 under 6,” meaning that they have 7 sandwiches under 6 grams of fat.
- 3/31/2010
- by Dan Heath
- Fast Company
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.