2007: Directed TV commercial for Motorola
2 Interviews |
2 Articles |
5' 10" (1.78 m)
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I usually identify with the nerds, but these ones [Comic-Con audience] just reinforce the social rules. Their values are fascistic. All those people marching around in capes and masks and boots. The superhero imagery is totally fascist! When you step into this genre, they feel it belongs to them. They want you to conform, or they won't like you. They want the conventional.
In his video clips and commercials, he was a pioneer for a lot of things. For example the video clip he made for IAM (Je danse le Mia) was the first video clip using the morphing technics. And above all he invented the technique of several cameras taking pictures in the same time around somebody. This technique was used for the first time in a commercial for insurance, then in Björk
's "Army of Me...
Surreal settings and visual effects