Outstanding Creative Achievement in Interactive Media is divided into four categories, two of which yielded more than one winner this year. The Interactive Media Peer Group recognizes excellence in innovation across TV and digital platforms.
“Discovery Channel’s Skywire Live with NikWallenda” took home the top prize for multiplatform storytelling.
Two winners were named in the user experience and visual design category: HBO was recognized for its “Game of Thrones Viewer Guide” but shared the winner’s circle with Comcast for its Xfinity platform on the distributor’s X1 set-top box.
The social TV experience category also yielded two winners: Pivot’s “Hit Record on TV” and National Geographic Channel’s “Live From Space.”
The only winner of the night that