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2013 | 2012

3 items from 2013

Will Smith's Ted talks obsession: what has he been watching?

2 June 2013 4:00 PM, PDT | The Guardian - Film News | See recent The Guardian - Film News news »

The star has revealed that he watches hours and hours of the talks online. Does he know something we don't?

At the end of a curious interview with New York magazine, during which father-and-son film stars Will and Jaden Smith declared their certainty that there is a pattern to everything, which has yet to be understood because we have yet to evolve the necessary multidimensional mathematics that is beyond mathematical, 14-year-old Jaden revealed the family's sources. Will watches "hours and hours" of Ted talks.

Ted (Technology, Education, Design) is a global set of conferences in which speakers are given a maximum of 18 minutes to present their ideas. There are now more than 1,500 of these talks, ranging from the cosmologist Sean Carroll discussing why we aren't a random fluctuation out of the nothingness, why we can't live in thermal equilibrium and how our own universe might have sprung from a universal chicken, »

- John Crace

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Fullscreen Taps Mekanism’s Viral Marketing Guru As Brand Strategy VP

13 March 2013 11:08 AM, PDT | | See recent Tubefilter News news »

One of the online video industry's most forward-thinking creatives is heading to a top multi-channel YouTube network. Brendan Gahan, who previously helped create innovative video marketing campaigns for Mekanism, is headed to Fullscreen as the McN's new VP of Brand Strategy. While at Mekanism, Gahan served as Director of Social Media, where he worked to foster relationships with the agency's unique clientele, which notably includes authors such as Tim Ferriss and Seth Godin, for whom Mekanism created groundbreaking 'book trailers'. Gahan will try to apply Mekanism's successful strategies at Fullscreen, where execs would love to see more videos go viral. “Brendan is truly an expert in online video,” said Fullscreen COO Ezra Cooperstein. “He has an impressive track record of pushing the boundaries of viral video marketing with enormous success. We’re very excited to have him join Fullscreen and elevate our clients’ content and distribution strategies on YouTube.” Gahan »

- Sam Gutelle

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Another Book Trailer: Seth Godin Believes We Can Do Anything

2 January 2013 10:38 AM, PST | | See recent Tubefilter News news »

Recently, the creative crew at Mekanism produced a pair of book trailers for Tim Ferriss' The Four Hour Chef. When we spoke to Ferriss, he made the case for YouTube book trailers as the future of literary promotion. Given the millions of views accrued by his trailers (which have since been removed from YouTube and replaced with shorter, commercial-length videos), there's a good chance he has a point. Now, other authors are joining Ferriss in the Mekanism-book-trailer-club. Seth Godin, an entrepreneur and motivational speaker who attempts to help his followers break out of the monotony of their daily lives, has released a trailer for The Icarus Deception, his new book about individual expression. As with Ferriss' trailer, Godin's features plenty of fancy editing, kinetic movement, and jumpy special effects. Like Ferriss, Godin's YouTube effort is only part of his forward-thinking attempts to redefine how books are marketed. Icarus Deception was »

- Sam Gutelle

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2013 | 2012

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