5 items from 2012
It’s going back to the U.S.S.R. Or more like going back to the aftermath of the U.S.S.R.
“Generation P” introduces the audiences with a wild, trippy movie of Russia after the fall of the Soviet Union. As Russia starts to adopt capitalism, the film explores certain themes of advertising, mafia groups and even the country’s politics.
The film revolves around a young writer, Babylen Tatarsky, who was recruiting into the advertising industry. His journey started off innocently trying to promote certain brands in Russia, but it later took Babylen deeper into a mysterious corrupt advertising industry as he looked for inspiration through Mesopotamian mythology and drugs.
The movie is based off the fiction novel written by Victor Pelevin.
- Gig Patta
New World Distribution is partnering with digital advertising firm Winnol to release Victor Ginzburg’s “Generation P” in U.S. theaters and on VOD September 12. “Generation P,” which has screened at the Toronto Film Festival and at New Directors/New Films, is based on the novel by Victor Pelevin and looks at the rise of gangsterism and advertising in post-Soviet Russia. The rookie U.S. indie distributor plans to host a special director’s-cut screening of the Russian-American co-production that includes a video toast from the Moscow-based filmmakers, along with a release on 1,500 screens. “Their use of internationally known brands as part of the movie is genius,” said Winnol director of content and licensing Grant Kahn. “It is our goal to make the commercials shown in the movie part of a viral campaign that makes people embrace commercials as content.” Nwd also acquired rights to the film in India. »
- Jay A. Fernandez
First, indieWIRE's Eric Kohn hosted a "Meet the New Directors" panel at the Film Society of Lincoln Center earlier this week and you can watch it here. It runs 63'12" and the guests are Jason Cortlund and Julia Halperin (Now, Forager); Emad Burnat and Guy Davidi (5 Broken Cameras); Adam Leon (Gimme the Loot); Kleber Mendonça Filho (Neighboring Sounds); Terence Nance (An Oversimplification of Her Beauty); Joann Sfar (The Rabbi's Cat); Joachim Trier (Oslo, August 31st); and Clarissa Knoll (Street Vendor Cinema).
Meantime, we've entered the home stretch. New Directors/New Films rolls on through the weekend and closes on Sunday night with a surprise — whatever it may be, it'll probably rank a roundup of its own. That aside, here's where we wrap it up. »
The Film Society of Lincoln Center and the Museum of Modern Art have announced that they'll be presenting 29 features and 12 shorts in the 41st edition of New Directors/New Films, running March 21 through April 1). The series, dedicated to "the discovery of new works by emerging and dynamic filmmaking talent," opens with Nadine Labaki's Where Do We Go Now? (see the Cannes roundup). A few notes on the other features:
The Ambassador (Mads Brügger). The La Weekly's Karina Longworth suggests that Brügger is "sort of the Vice magazine version of Sacha Baron Cohen, as financed by Lars von Trier. His last film was The Red Chapel, an exercise in hidden camera comedy with unusual socio-political stakes, which I put on my top 10 list for 2010." In "his hilarious, troubling new film," Brügger poses as "a diplomat in Africa, a decadent Westerner plundering a third-world nation…. For a six-figure outlay, Brugger is promised a Liberian passport, »
My former hometown of seven years, Santa Barbara welcomed me back with open arms — and by open arms I mean aggressive festival volunteers, and a short but unpleasant bout of food poisoning. I still love you regardless, State Street. Between bouts of trying not to hork in public, I managed to swing some wildly different screenings that left me more fulfilled than not with my time at this year’s festival to this point. I squeaked into the Metro Theater II just in time to catch one of the more mystifying but engaging films at the festival, Victor Ginzburg’s Generation P, an adaptation of Russian novelist Victor Pelevin’s book of the same name. I was born in 1980 — so while I do have some reference points for that decade, I’m considered a child of the 90s. I have vague recollections of the waning years of the Cold War, never »
- Dustin Hucks
5 items from 2012