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2012 | 2010 | 2009

1 item from 2012

Massages, Manicures, Moms at Deca Digital NewFront

27 April 2012 12:37 PM, PDT | | See recent Tubefilter News news »

The Digital Content NewFronts are a series of dog and pony shows digital content platforms, creators and providers put on to showcase their previous, current, and upcoming digital entertainment properties to brand representatives and advertisers. The showcasing is generally the easy part. Companies put together sexy sizzle reels with compelling metrics showing how X many million individuals in Y demographics are watching Z amounts of their programming. The hard part is getting the brand representatives and advertisers in the room to watch the showcase. That’s why many events during the Digital Content NewFronts incorporate things like free cocktails, tuna tartare, and appearances by John Legend, Gordon Gano of the Violent Femmes, Heidi Klum, and other famous musicians and celebrities. There needs to be some kind of draw to get as many of the people who control the right kinds of advertising dollars in the room as possible. That’s »

- Joshua Cohen

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2012 | 2010 | 2009

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