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2 items from 2010

Seth Green To Produce Interactive Digital Reality Series With Ford and Sprint

31 August 2010 8:00 PM, PDT | Deadline TV | See recent Deadline TV news »

Robot Chicken creators Seth Green and Matthew Senreich have teamed with Ford Motor Co. and Sprint Nextel for ControlTV, an interactive reality show. The series, which will follow six weeks in the life of a guy in his twenties, enables the audience to vote, in real time, on every aspect of his life—from what he wears and eats, to where he works, to who he dates. Given the partners, there obviously will be product placement: the guy will drive a 2011 Ford Fiesta, and Sprint’s new Htc Evo 4G phone will also be featured. Creators Green and Senreich will exec produce with former Dimension Films president Richard Saperstein, The Bachelor director Ken Fuchs, commercial director Stephen Kessler and interactive technology expert Craig Ullman. The show will also be executive produced and distributed by video network Dbg. Production will begin in Los Angeles this fall. »


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'Robot Chicken' duo in Web reality experiment

31 August 2010 5:00 AM, PDT | The Hollywood Reporter - Movie News | See recent The Hollywood Reporter - Movie News news »

"Robot Chicken" creators Seth Green and Matthew Senreich are launching an online reality experiment in which viewers decide every major decision a person makes for six weeks.

In "ControlTV," a twentysomething man is told what to wear, what to eat, where to work and who to date in real time by users online.

The high-concept premise has Green and Senreich partnering with Ford and Sprint Nextel as embedded advertisers (the protagonist will drive a 2011 Ford Fiesta, and a Sprint phone will be used in the program).

The show launches in the fall on the Dbg Video Network.

"ControlTV places the audience in complete control of a show for the first time ever, and we are eager to learn what they will decide for our protagonist," Green said. "We are thrilled to partner with Dbg, Ford and Sprint on this groundbreaking new form of entertainment."

Other producers include Richard Saperstein, former »

- By James Hibberd

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