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2013 | 2011

1 item from 2013

For ‘Smash’ Revival, Ovation Banks on Broadway Fans

19 July 2013 2:03 PM, PDT | Variety - TV News | See recent Variety - TV News news »

When the off-network run of NBC skein “Smash” launches tonight, the Ovation network will be doing something NBC couldn’t: Banking on Broadway.

Differences of scale between Big Four net NBC and smaller basic cabler Ovation make the gambit viable — and make Broadway fans the focus of attention for Ovation in a way they never could be for NBC.

Second-season viewership for “Smash,” which opened at 4.5 million and slipped to 2.4 million for the finale, qualified it as a flop for NBC. By comparison Ovation, according to Nielsen, averaged 70,000 people tuned in during primetime to the arts-focused net during the first week of May.

“By Ovation standards, ‘Smash’ would have been a hit at any point during its NBC run,” said Robert Weiss, Ovation’s chief creative officer. “For us not to tap into those passionate fans would be a huge missed opportunity.”

Many members of the Broadway industry loved to hate “Smash, »

- Gordon Cox

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2013 | 2011

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