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1 item from 2013

Firm Ck&D Helps Charities Connect With Celebs

11 May 2013 3:00 PM, PDT | Variety - Film News | See recent Variety - Film News news »

You’re a big star who wants to work for a cause, and you have a personal story tied to the cause, but where do you start? Try Ck&D, an L.A.-based marketing and media firm that is helping Fortune 500 companies and non-profit organizations spread awareness by connecting charities with celebrities such as Allison Janney, Seth Rogen and Ken Jeong.

Last year, Elizabeth Banks starred in a short film about women and heart disease for the American Heart Assn. The film was both poignant and comedic. And in March, Terrence Howard spearheaded the Colon Cancer Alliance’s Sons and Mothers campaign, delivering an emotional public service announcement about the loss of his mother to the disease.

“Our job is to assess what celebrities care about. Banks had two female family members with heart conditions so she was invested in the cause, which makes what we do genuine,” says Judi Ketcik, »

- Michael Palumbo

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