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1 item from 2012

Mike Morris obituary

24 October 2012 4:01 PM, PDT | The Guardian - TV News | See recent The Guardian - TV News news »

Laid-back and popular presenter on TV-am's breakfast programme who went on to work for Yorkshire Television

As a presenter at TV-am, Mike Morris, who has died aged 66 from heart failure after suffering from cancer, was distinctive on screen for his prominent moustache and relaxed manner. Along with the puppet Roland Rat, this laid-back style was adopted more widely by TV-am, ITV's first breakfast television franchise holder, and proved successful, following the failure of its initial presenting line-up – the so-called Famous Five – to attract audiences.

The big guns of David Frost, Anna Ford, Robert Kee, Angela Rippon and Michael Parkinson, with their high-brow approach, were firmly rejected by viewers, who opted instead to watch Selina Scott and Frank Bough on the BBC's Breakfast Time. The BBC show was lighter in style and gained an advantage by going on air 15 days ahead of TV-am's Good Morning Britain and Daybreak programmes »

- Anthony Hayward

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