Sbs creative director Noel Davis told Encore that movies had been neglected on Sbs One for some time.
“We wanted to create something more than a movie montage and I wanted to get the message across that we have put a renewed focus on film,” he said.
“I also wanted to use a Nick Cave song, and we were delighted when he agreed to it. It’s from his upcoming album and it’s called Jubilee Road. He and The Bad Seeds have gotten back together, and that’s a metaphor for us again showing more movies.”
The network has licensed the song for two months while it airs in cinemas and on Sbs.