Sbs teams up with Nick Cave to promote its new film timeslot

Sbs One has teamed up with Australian musician Nick Cave and his band The Bad Seeds to create a new promo for its 9.30pm Saturday film timeslot, presented by film journalist and ex-Encore editor Sandy George who recently joined the network.

Sbs creative director Noel Davis told Encore that movies had been neglected on Sbs One for some time.

“We wanted to create something more than a movie montage and I wanted to get the message across that we have put a renewed focus on film,” he said.

“I also wanted to use a Nick Cave song, and we were delighted when he agreed to it. It’s from his upcoming album and it’s called Jubilee Road. He and The Bad Seeds have gotten back together, and that’s a metaphor for us again showing more movies.”

The network has licensed the song for two months while it airs in cinemas and on Sbs.
See full article at Encore Magazine »

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