Following the original The Karate Kid
(1984), he performed in a memorable TV spot for King Cobra Beer. ("Don't let the smooth taste fool you!") Fred Williamson
did a very similar KC commercial around the same time.
Marty Cove | Marty Kove
6' 1" (1.85 m)
Did You Know?
From the moment I got to Hollywood I've always felt like I never really got to do what I wanted to do. In general, artists feel that you're never really allowed to accomplish what you would like to accomplish because there's just so much of this system that gets in the way, the business gets in the way of the art.
During the mid-to-late 1980s and early 1990s, Kove was a well-known TV-spokesman for King Cobra beer: "Don't let the smooth taste fool you." In more recent years, however, he has sworn off alcohol.