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Variety Announces the Launch of Variety Content Studios

11 January 2017 5:00 AM, PST | Indiewire | See recent Indiewire news »

Variety has announced the launch of Variety Content Studios, which will produce branded content for parent company Penske Media Corporation’s many brands, IndieWire included. Dea Lawrence, who serves as Variety’s Chief Marketing Officer, will lead the new endeavor alongside Steven Gaydos, Variety’s Vice President/Executive Editor.

Read More: Robb Report Will Join Penske Media Corporation in a Joint Venture Partnership

“Strengthening Variety and IndieWire’s position as the entertainment industry’s leading news, features and information publisher, Variety Content Studios will build upon our successful digital and events marketing strategies that have experienced exponential growth over the past two years,” said Lawrence in a statement.

Gaydos chimed in as well: “Variety has proven to be an essential partner for entertainment and consumer brands,” he said, “so there’s a great need for bringing our strengths as industry experts and creators of compelling content to the production of exciting, »

- Indiewire Staff

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